Excited to Embrace New Approaches in Pharma Sales? Your Blueprint for Building an Innovative Sales Team, even if You Are Not Familiar with Unconventional Training
As a commercial director in the pharma industry you are constantly looking to find enthusiastic and open-minded sales representatives who are willing to embrace new approaches in pharmaceutical sales,
here's a strategic plan and 10 Points you could follow:
1. Craft Clear Job Descriptions: Start by creating detailed job descriptions that outline not only the typical responsibilities of a pharmaceutical sales representative, but also highlight the company's commitment to innovation and willingness to explore new sales approaches. Emphasize that you're seeking candidates who are open to trying new strategies.

2. Leverage Multiple Recruitment Channels:
- Online Job Portals: Post your job listings on popular job portals and niche industry websites to reach a wide range of potential candidates.
- Social Media: Utilize social media platforms like LinkedIn, which are popular among professionals, to share job openings and engage with potential candidates. Even on good oldfashioned Facebook, there are groups where Pharma Sales Reps are hanging out.
- Industry Events: Attend pharmaceutical industry conferences, trade shows, and networking events to directly connect with individuals who are already interested in the field. ADKA or the various Meetings of the oncologic societys are alway a great job carousel.

3. Use Innovative Recruitment Techniques:
- Video Interviews: Conduct video interviews not only to overcome traveling or cost issues, but to assess candidates' comfort with technology and their ability to communicate effectively in a digital age.
- Assessment Tools: Implement online assessment tools that evaluate a candidate's adaptability, creativity, and problem-solving skills, all of which are crucial for embracing new sales approaches.

4. Emphasize On Your Company Culture:
- Highlight Innovation: Showcase your company's commitment to innovation in your recruitment materials. Share success stories of past sales representatives who embraced new strategies and achieved outstanding results.
- Employee Testimonials: Feature testimonials from and Meetings with current employees who have thrived by embracing change and trying new approaches. This can provide potential candidates with real insights into your company's culture.

5. Behavioral Interview Questions:
During interviews, ask behavioral questions that focus on a candidate's ability to adapt and innovate, such as:
- "Can you provide an example of a time when you successfully introduced a new sales approach?"
- "How do you handle rejection and failure in a rapidly changing sales environment?"
- "Describe a situation where you had to think creatively to reach a sales target."

6. Training and Development:
- Highlight Ongoing Learning: Emphasize your company's commitment to continuous learning and development. Offer training programs that equip sales representatives with the skills needed to embrace new approaches.
- Mentorship: Highlight mentorship opportunities that allow new hires to learn from experienced colleagues who have a track record of successful innovation.

7. Competitive Compensation and Incentives:
- Offer competitive base salaries and commission structures that reward sales representatives for their adaptability and willingness to experiment with new methods.

- Consider additional incentives or bonuses for achieving milestones related to trying and succeeding with innovative approaches.

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